Replace (September 6, 2023): As Animal Equality ramped up its marketing campaign in opposition to cruelty in Denny’s provide chain, Animal Equality’s President–Sharon Núñez–and Campaigns Supervisor–Dane Charbeneau–carried out interviews on the streets of New York Metropolis.

Whereas distributing leaflets and showcasing video footage of the acute confinement of mom pigs, Animal Equality’s group captured the reactions of New Yorkers who shared their ideas on Denny’s affiliation with cruelty.

Replace (August 16, 2023): Our billboard in Instances Sq. is displaying a brand new message this week as Denny’s President, John Dillon, is being referred to as on to be trustworthy in regards to the restaurant’s ties with cruelty. 

1000’s of supporters have despatched emails to Denny’s expressing disappointment and calling for accountability. On social media, individuals are utilizing their voices to push for the removing of gestation crates, and the marketing campaign video on YouTube has gained over 183,000 views.

Take motion right this moment

Social media stands as a robust device for exposing injustices. Firms really feel the stress when introduced below public scrutiny, typically prompting them to take motion. Within the case of Denny’s, their means to alleviate intensive animal struggling hinges in your engagement. Your feedback on their Fb, Instagram, and Twitter platforms maintain the potential to drive substantial change.

Pattern statements to make use of:

  • Is it true that Denny’s is comfortable with pregnant pigs being locked in cages for months? That’s what this web site is saying: 
  • Why gained’t Denny’s make an actual and full dedication to banning merciless cages for mom pigs? That is unacceptable:
  • At all times Open for Cruelty ought to be Denny’s new motto!
  • How can Denny’s enable this? This animal abuse should cease!
  • McDonald’s, Burger King, Wendy’s, and numerous different firms have pledged to cease the usage of merciless gestation crates of their provide chains. Why is Denny’s refusing?
  • Denny’s has the flexibility to make accountable choices with regards to what they buy. So why is Denny’s nonetheless permitting pregnant pigs to be locked in small cages? 

You possibly can electronic mail Denny’s CEO, Kelli Valade, or name Denny’s areas to precise your disappointment concerning the absence of a significant coverage to remove the usage of cages for pregnant pigs of their US provide chain:

  • “I’m involved about animal cruelty in Denny’s provide chain. Corporations like McDonald’s and Wendy’s have pledged to cease utilizing cages for mom pigs, but I’ve heard Denny’s is just not following go well with. I can’t help this and gained’t be capable of dine at Denny’s till higher circumstances are in place for animals. May you cross this message alongside to the proprietor?”
  • “I got here throughout, revealing Denny’s use of cages for pregnant pigs. That is unacceptable and inhumane. Please urge the corporate to finish this follow. Can you make sure that management is conscious of my concern and the web site?”
  • “Is the pork served right here sourced from animals stored in cages? I noticed protests in opposition to Denny’s permitting pregnant pigs to be confined for months. I’m troubled by this. Please inform the proprietor that this subject is deeply regarding to many prospects.”
  • “I watched a distressing video about Denny’s permitting cages for pregnant pigs. Does the proprietor help this excessive animal cruelty? The video suggests Denny’s isn’t addressing this subject. Please inform the proprietor and direct them to“

Within the coronary heart of Instances Sq. shines a brand new message above the crowds of individuals: “Denny’s, animal abuse is dangerous for enterprise.” The billboard is the latest effort by Animal Equality, who launched a marketing campaign earlier this yr in opposition to the American diner-style restaurant Denny’s for abandoning its dedication to guard mom pigs in its provide chain.

This billboard incorporates a video of two pigs confined inside a small steel cage, scratching at and peering by the bars. The picture represents the lifetime of mom pigs on manufacturing facility farms, together with in Denny’s provide chain, who stay a life confined to tiny cages. These animals are unable to show round or stroll greater than a step ahead or backward.

In 2012, Denny’s made a public dedication to finish this follow, stating its function as a “accountable company citizen” to take action. The corporate reported minimal progress towards this purpose over the previous decade earlier than totally abandoning it simply this yr. Animal Equality is demanding Denny’s reinstate this dedication and observe by as promised to its prospects, stakeholders, and shareholders.

By means of this visible illustration, a robust message is conveyed: Denny’s can not ignore its duty to guard animals in its provide chain. The billboard serves as a reminder that its prospects are watching and demanding change.

Animal Equality holds nationwide protests in opposition to Denny’s

In a few of the strongest marketing campaign efforts thus far, Animal Equality and fellow advocates took to the streets with nationwide protests. From Austin and Las Vegas to Raleigh and Chicago, dozens of supporters confirmed up with indicators and banners to demand higher for pigs in Denny’s provide chain. The collection of protests got here to a head on July thirtieth, as over 30 protesters turned out to an illustration in Los Angeles.

All through the protests, passersby and Denny’s prospects stopped in curiosity. Many voiced their opposition to the cruelty, whereas some swore off consuming on the restaurant utterly. One bystander joined within the Los Angeles efforts after listening to in regards to the marketing campaign.

Protestors display exterior of Denny’s in Los Angeles

Unwavering efforts in opposition to Denny’s

As Denny’s continues to dismiss the cries for assist, their silence and inaction solely serve to gasoline the willpower of those that stand in opposition to animal cruelty.

Animal Equality strategically positioned an commercial in a outstanding native newspaper. This commercial instantly appealed to the franchise proprietor of Denny’s, Daybreak Lafreeda, urging her to make the most of her influential place to align with ethical rules and “do the fitting factor.”

1000’s of supporters have flooded Denny’s executives with emails expressing disappointment and urging accountability. On social media, impassioned people are utilizing their voices to press Denny’s to remove gestation crates, whereas the marketing campaign video has reached over 180,000 views on YouTube.

Regardless of these endeavors, Denny’s has remained silent. Reasonably than addressing the considerations raised by the rising variety of supporters, the corporate has taken an sudden route by asserting its intention to distribute a bacon-focused menu referred to as “Baconalia” for its Rewards Members and company. 


As a compassionate month-to-month supporter, you possibly can shield animals from cruelty daily. Your help is essential to ending their confinement in cages, mutilations, and different abuses.

Be part of the marketing campaign to guard pigs from Denny’s!

Listed here are 5 actions you possibly can take to carry Denny’s accountable for his or her damaged promise:

  1. E mail Denny’s executives: Go to Animal Equality’s marketing campaign web page to shortly ship an electronic mail to Denny’s high management, expressing your considerations about their help of animal abuse.
  2. Touch upon social media: Make the most of the affect of social media to carry consideration to this injustice by leaving feedback on Denny’s Fb, Instagram, and Twitter pages.
  3. Name your native Denny’s: Attain out to your nearest Denny’s location to voice your disappointment and ask them to share your considerations with the proprietor.
  4. Go away them assessment with what you suppose: Inform them what you concentrate on their endorsement of animal cruelty on Yelp, TripAdvisor, or Fb.
  5. Be part of Our Love Veg Motion: Create a optimistic affect by decreasing or eliminating meat, dairy, and eggs out of your weight loss plan, taking part in an element in breaking this cycle of struggling.


Pigs are extremely social animals who are sometimes thought of smarter than canines.

You possibly can shield these clever animals by merely selecting plant‑based mostly alternate options.

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